Converge Africa, May 2027, CTICC, Cape Town, South AfricaRetail & eCommerce Track

Creating Seamless Customer Journeys

In today’s retail landscape, customers expect a consistent and connected experience across all touchpoints, whether online or offline. The Retail & Ecommerce track at Converge Africa explores the strategies and technologies that enable businesses to integrate their online stores, mobile apps, and physical locations into a unified platform.

Discover how to enhance customer satisfaction and drive loyalty by creating a seamless shopping experience that meets your customers wherever they are. From personalised marketing to unified inventory management, this track provides insights into building a robust omnichannel strategy that keeps your brand at the forefront of digital commerce.

Solution focused, practical contentTopics / Key Learnings on the Converge Retail and eCommerce Track

The Connected Customer: How Africa Shops, Pays, and Experiences the Future
Consumers today demand seamless shopping experiences that blend convenience, trust, and personalisation. This keynote will explore evolving consumer expectations, from digital-first retail journeys to mobile-driven transactions, highlighting how Africa’s unique market dynamics are shaping the future of commerce.
The Profitability Playbook: Mastering Unit Economics in eCommerce
With rising costs and tighter margins, profitability in eCommerce requires more than just scale. This keynote will explore how retailers can master unit economics—balancing acquisition costs, fulfilment, and retention strategies—to drive sustainable growth.
The Rise of Omnichannel Commerce: Meeting Consumers Everywhere
Omnichannel is no longer optional—it’s a competitive necessity. This session examines how African retailers are building seamless experiences across online, mobile, and physical channels, offering one consistent journey that drives loyalty, retention, and higher customer lifetime value.
Retail Tech Evolution: From Physical to Phygital
Retailers are merging physical and digital experiences to meet customer demand. This panel will showcase how technologies such as AR, virtual try-ons, and smart stores are transforming the retail landscape, bridging the gap between in-store and online while driving new engagement and revenue opportunities.
AI, AR & the Human Touch: Redefining the Shopping Experience
From AI-driven recommendations to AR-powered product discovery, digital tools are reshaping the consumer experience. This panel explores how retailers can use these technologies to create deeply personalised journeys without losing the human element that builds trust and loyalty.
Omnichannel Strategies: Aligning Digital, Mobile & In-Store Journeys
Explore how brands can seamlessly integrate online, mobile, and physical store experiences to create unified customer journeys. Delegates will learn how technology, data, and operational alignment drive higher engagement, loyalty, and sales across multiple touchpoints.
The Future of Retail: Data, Tech & Customer Experience
A forward-looking session on the intersection of retail, technology, and customer experience. Attendees will understand emerging trends, including AI-driven insights, personalization, and adaptive supply chains, that are shaping the retail landscape in Africa.
Sustainable Commerce: Green Logistics & Ethical Retail
Discover how companies are embedding sustainability into retail operations and logistics. This session covers eco-friendly supply chains, circular economic practices, and ethical sourcing, offering practical strategies to reduce environmental impact while maintaining profitability.