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Converge Africa, 6-8 May 2025, CTICC, Cape Town, South AfricaRetail & eCommerce Track

Creating Seamless Customer Journeys

In today’s retail landscape, customers expect a consistent and connected experience across all touchpoints, whether online or offline. The Retail & Ecommerce track at Converge Africa explores the strategies and technologies that enable businesses to integrate their online stores, mobile apps, and physical locations into a unified platform.

Discover how to enhance customer satisfaction and drive loyalty by creating a seamless
shopping experience that meets your customers wherever they are. From personalised
marketing to unified inventory management, this track provides insights into building a
robust omnichannel strategy that keeps your brand at the forefront of digital commerce.

ECOM

Solution focused, practical contentTopics / Key Learnings on the Converge Retail and eCommerce Track

  • Omnichannel retail strategies 
  • Enhancing customer experience through AI 
  • Cross-border e-commerce challenges 
  • Innovations in last-mile delivery 
  • Leveraging data analytics for growth
  • Payment gateway integration and security 
  • The future of retail technology 
  • Sustainability in e-commerce 
  • The Journey to Purchase: Navigating customer pain points and rising expectations
  • Maintaining brand control and navigating the third-party ecosystem
  • Getting ahead in eCommerce - Embracing AI and Emerging Tech 

Who Attends Converge Africa & What Solutions Are On Offer in 2025?

Attendees by Job Title

Chief Executive Officer (CEO) 
Managing Director 
Commercial Director 
Director 
Head of Retail 
Head of E-Commerce
Group Head of E-Commerce 
Omnichannel Director
Head of Online
Head of Marketplace
Head of Product
Group Chief Growth Officer
General Manager
Regional Director 
Commercial Manager 
Head of Growth  
Regional Manager, Africa 
Enterprise Manager 

Solutions

E-commerce platforms 
Cloud-based omnichannel retail solutions  
Back End 
Cross-border eCommerce  
ERP/Business Management
Front End
Web Design & Development 
Checkout & Payments 
Customer Journey
Customer Retention
Customer Acquisition
CX & Personalisation
Companies who have attended Converge Africa
Ackermans
Adidas
Bash
Cow Hills
FreddyHirsch
HirschsLogo
H&M
homechoice
Woolworths
JUmia
Cape Union
Carrol
konga
LeroyMerlin
logobabylonstoren
loot
LOreal
LOreal
Massmart
OneDayOnlylogo
loot
picknpaylogo
Premier
SportdmansWarehouse
Takealotlogo
TFG
Under_Armour
Under_Armour

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