Converge Africa, 6-8 May 2025, CTICC, Cape Town, South AfricaRetail & eCommerce Track

Solution focused, practical contentTopics / Key Learnings on the Converge Retail and eCommerce Track

• Scaling E-Commerce in Africa: Building a Sustainable Digital Ecosystem
  Discover how to create a robust and sustainable digital ecosystem to support the long-term growth of e-commerce in Africa. This session will delve into key strategies, infrastructure development, and collaborative opportunities that empower businesses to thrive in the continent's evolving digital marketplace.
• The Future of Retail: Transforming Consumer Engagement with Hyper-Personalisation
  Uncover how hyper-personalisation is reshaping the retail landscape by revolutionising consumer engagement and creating tailored shopping experiences. This session will explore strategies that enable retailers to deliver highly relevant, individualised interactions, driving customer loyalty and satisfaction..
• From Click to Cart: Crafting Seamless Shopping Journeys
  Learn how to elevate customer experiences by creating seamless shopping journeys, from initial online engagement to final checkout. This session will explore strategies and technologies that ensure frictionless interactions, boost conversion rates, and enhance customer satisfaction in the digital commerce space.
• Can Luxury Scale from Brick-and-Mortar to E-Commerce
  Luxury is rooted in exclusivity, personalisation, and unparalleled experiences—elements traditionally delivered in the intimate settings of brick-and-mortar stores. But as the world embraces e-commerce, the luxury industry faces a pivotal question: Can these pillars of luxury be preserved and scaled in the digital realm.
• The revenue you’re missing out on - The future of retail media
  Explore how your retail business can capture untapped revenue from the biggest digital budgets in the world, drive more platform traffic, and increase your digital advertising margins through audience monetisation and strategic off-site advertising.
• Cloud Solutions for E-Commerce: Scalability and Performance
  Explore how cloud solutions boost scalability and performance for e-commerce platforms to meet growing demands.
• Striking the Right Chord: Building a Winning Omnichannel Strategy
  Discover how to design an effective omnichannel strategy that aligns with the expectations of today’s shoppers. This session will explore innovative approaches to creating cohesive, engaging shopping experiences across all touchpoints, driving customer loyalty and satisfaction in an increasingly connected world.
• Transforming Retail in Emerging Markets: Strategies for Growth, Efficiency, and Customer-Centricity
  Gain insights into navigating the challenges and opportunities in emerging markets by adopting innovative growth strategies, streamlining operations, and fostering a customer-centric approach.
• Adapting to the Fast-Changing Needs of the South African Consumer
  Strategies for Market Relevance – Exploring techniques to understand and meet the evolving expectations of South African consumers through targeted research and tailored marketing strategies.