In today’s retail landscape, customers expect a consistent and connected experience across all touchpoints, whether online or offline. The Retail & Ecommerce track at Converge Africa explores the strategies and technologies that enable businesses to integrate their online stores, mobile apps, and physical locations into a unified platform.
Discover how to enhance customer satisfaction and drive loyalty by creating a seamless
shopping experience that meets your customers wherever they are. From personalised
marketing to unified inventory management, this track provides insights into building a
robust omnichannel strategy that keeps your brand at the forefront of digital commerce.
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