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Rainmaker Media

Tanja De Korte is a senior executive with 20 years experience in the media, marketing, and advertising industry and currently serves as the Managing Director of Rainmaker Media, Africa’s largest retail media network powered by the Shoprite Group of Companies.

Early in her career, Tanja was recognised as one of the Mail & Guardian’s Top 200 Young South Africans, an honour awarded to trailblazers making a meaningful impact in their respective industries. Appointed to her first senior executive role before the age of 30, Tanja has successfully managed multiple businesses within leading organisations, including Primedia, Naspers, and M&C Saatchi.

Since December 2020, Tanja has been at the forefront of the retail media revolution in South Africa, leading Africa’s first and largest retail media network and pioneering developments in this space alongside brand and agency partners. With a deep passion for retail media, Tanja’s particular focus is on how insights derived from first-party retail data can unlock growth opportunities for brands and drive real business impact.

A strong advocate for industry development, Tanja actively contributes to forums and events and has also served as a judge for several prestigious industry awards, including the Mark Awards, Smarties Awards, and Shop!SA Awards.

In 2024, Tanja was appointed to Meta’s Advisory Board for the MEA region. Additional industry leadership roles include serving on the IAB Brand Council, IAB Connected Commerce Committee and being a founding member of Shop!SA. Tanja also acts as an MMA SA board member, where she leads the education work-stream for the Retail Media Task Force, helping to formalise and shape one of the fastest‑growing marketing channels in Africa