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Diageo

Carryn Gabriels

Head of eCommerce: South Africa

Carryn Gabriels is the Head of E-commerce at Diageo South Africa, where she has led the growth of market-leading spirits e-commerce across pureplayer and omnichannel platforms. She has driven strategic Joint Business Plans locally and globally, including Diageo’s first global e-commerce JBP, and brings a strong focus on the evolving role of B2B e-commerce in future growth. Carryn is an active participant in global e-commerce forums, including ShopTalk Barcelona.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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