Carryn Gabriels is the Head of E-commerce at Diageo South Africa, where she has led the growth of market-leading spirits e-commerce across pureplayer and omnichannel platforms. She has driven strategic Joint Business Plans locally and globally, including Diageo’s first global e-commerce JBP, and brings a strong focus on the evolving role of B2B e-commerce in future growth. Carryn is an active participant in global e-commerce forums, including ShopTalk Barcelona.
Jul 31, 2026
Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.
Carryn Gabriels is the Head of E-commerce at Diageo South Africa, where she has led the growth of market-leading spirits e-commerce across pureplayer and omnichannel platforms. She has driven strategic Joint Business Plans locally and globally, including Diageo’s first global e-commerce JBP, and brings a strong focus on the evolving role of B2B e-commerce in future growth. Carryn is an active participant in global e-commerce forums, including ShopTalk Barcelona.