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BadgerCo Marketing

Lee Kleynhans is an e-commerce leader with a track record of driving customer-centric digital transformation to scale profitability. As the Head of E-Commerce at Freedom of Movement, Lee leverages data-driven insights to optimize digital marketing, streamline operations, and enhance customer experience. 

With expertise in paid media, supply chain efficiency, systems and conversion optimization, Lee helps brands navigate the evolving digital landscape to maximize growth. 

Beyond e-commerce, Lee is passionate about serving the community through the Volunteer Wildfire Services, combining a passion for teamwork with a dedication to protecting people and nature. As a strong advocate for knowledge sharing, Lee believes in empowering others—whether in business or community service—to create lasting impact.