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Rainmaker Media

Nadja Reinmuth

Digital Media Strategist

Nadja Reinmuth is a Digital Media Strategist at Rainmaker Media, the retail media network of The Shoprite Group. She specializes in designing and executing data-driven retail media campaigns that connect brands with millions of South African shoppers through precision targeting and closed-loop attribution. Leveraging the Xtra Savings rewards program’s extensive first-party data, Nadja helps global and local brands achieve measurable sales impact and brand growth.

 

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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