13:30 – 14:30 The Messenger Network: The WhatsApp Commerce Revolution: Ecom Meets ChatCom
The Messenger Network, SA’s WhatsApp Business Experts, explore how WhatsApp is transforming African e-commerce by enabling complete customer journeys within a platform that 94% of South Africans use daily. Businesses can recover up to 40% of abandoned carts, create personalised shopping experiences, use an AI Agent and streamline payments — all through conversational commerce.
14:00 – 15:00 Circana: From Portals to Platforms: Your Unfair Advantage
Take control of your data and your view for collaboration, insights, targeting, activation, and execution. Liquid Data Engage is a single solution that securely integrates data assets across POS, Loyalty, Media, Supply Chain, and Analytics to enable seamless execution, facilitate supplier collaboration, and create revenue and cost saving opportunities. Retailers implement workflows and use cases tailored to business processes or pull from Circana’s vast library of pre-built analytic content, creating a single source of truth to accelerate data driven decision-making.
Facilitator: Mark Cockerell,Head of Retail, South Africa, Circana