
Ruchir Patel leads business development for Rysun Labs across Africa, partnering with retailers and eCommerce businesses to build data-driven customer experiences that convert. Rysun Labs is a AI First organization and specialises in personalisation, recommendations, customer data platforms, and demand forecasting; helping retailers turn customer data into seamless, connected experiences across every channel. Ruchir brings hands-on experience working with retail and FMCG businesses on the omnichannel challenge, and is passionate about the role intelligent commerce plays in the Africa growth story.