< Go Back

Superbalist

Grant Paul Roy is the CXO at Superbalist Group, where he leads the product, marketing and growth teams across Superbalist, Mango South Africa, and The Athlete’s Foot. Grant’s career is defined by building lovable products that solve for the customer while driving key business performance indicators.

As a champion of customer experience, Grant has spearheaded AI initiatives ranging from semantic search, AI-styling assist and customer targeting. His work sits at the intersection of culture, commerce, and technology, always with a sharp eye on measurable outcomes. As a leader he has one overarching focus: connect the dots and unlock potential.