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ecommerce counsel

Maon Seidel

CEO

Maon founded Ecommerce Counsel after a career working with global brands including Unilever, Microsoft, Vodafone, and Club Med. He specialises in the operational and commercial mechanics of marketplace growth at enterprise scale the kind of complexity that comes with hundreds of SKUs, multi-brand portfolios, and platforms that weren’t designed with large organisations in mind. Since launching in 2023, he has built and managed marketplace operations for brands including Tiger Brands and Pernod Ricard across Amazon and Takealot. His focus is always the same: turn platform complexity into controlled, profitable growth.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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