When launching MotionAds in 2018/2019, Jon and Elan identified a powerful gap in the market: delivery drivers in the gig economy were struggling to make ends meet, while South Africa’s Out-of-Home (OOH) industry was in need of fresh, innovative solutions to cut through increasing urban advertising clutter. MotionAds was created to bridge that divide in a way that delivers value to both people and brands.

By transforming Uber Eats delivery bikes into moving billboards, they introduced a model that is both impactful and purpose-driven. Each campaign becomes more than just advertising – it becomes a source of meaningful income uplift for drivers. To date, MotionAds has paid out over R20 million to drivers, reinforcing its commitment to shared value. At the same time, clients benefit from a highly visible, mobile, and scalable platform that reaches consumers in real-world, high-traffic environments.

Beyond the core concept, MotionAds has invested heavily in proprietary technology to ensure accountability, transparency, and performance. The platform includes real-time campaign tracking, geo-mapping capabilities, and detailed reporting dashboards that provide brands with clear, measurable insights. This data-driven approach positions MotionAds not only as a creative media solution, but as a tech-enabled advertising platform built for modern marketers who demand both innovation and results.

This combination of mobility, creativity, and technology has enabled MotionAds to execute successful campaigns for some of South Africa’s leading brands, including PepsiCo, Hollard, Naked Insurance, Uber Eats, and Vodacom. Each campaign is designed to maximise reach and frequency while maintaining relevance within specific locations and communities.

At its core, MotionAds reflects a strong belief in business as a force for good. Rooted in the principle of community upliftment and responsibility, Jon and Elan have built a company that demonstrates how entrepreneurship can extend beyond profit. By creating opportunities for drivers while delivering measurable value to clients, MotionAds stands as a powerful example of how innovation, when aligned with purpose, can drive both commercial success and meaningful social impact.