As EVP, Sam leads the agency’s award-winning digital and analytics teams, where he develops innovative strategies that combine deep data insights with cutting-edge marketing tactics. A digital native and passionate innovator, Sam has a rare ability to connect seemingly disparate concepts in new ways, creating integrated campaigns that deliver exceptional results across multiple channels.
His expertise includes platforms like Facebook, Google, LinkedIn, YouTube, Amazon, Programmatic/DSPs, and more. Sam crafts comprehensive, scalable strategies and relentlessly optimizes campaigns to generate tangible business growth for clients across B2B, B2C, DTC, SaaS, and beyond.
Sam is also a well-known thought leader in the digital and data marketing spaces. He is regularly invited to speak at major regional, national, and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is frequently cited in leading national, regional, and industry publications.
Converge Africa is a part of a series of retail events unlike any other. It's the new unifying brand for the digital commerce value chain. Formerly ECOM Africa.
Converge Africa Conference & Expo
For enquiries contact:
T: +27 21 700 3500
T: +27 21 700 3579
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