INSTORE exists at the intersection of storytelling, community, and commerce.

Its vision is shaped by Francois’s lifelong relationship with design, beginning in childhood, where his family built immersive school and church sets that used texture, materials, and handcrafted detail to bring stories to life. This early exposure embedded a core belief that has guided his career: storytelling has no limits, and when crafted with intention, it becomes a powerful connector between people, spaces, and experiences.

This creative foundation mirrors a broader shift in how people interact with retail spaces today. Communities want environments that feel personal, intuitive, and reflective of their needs. Retail is evolving into an ecosystem where convenience, service, connection, and experience must coexist. For property owners, brands, and estate managers, this requires a platform that can interpret behaviour, anticipate needs, and deliver curated real-world interactions that build loyalty and drive revenue