Ecommerce Counsel is a specialist ecommerce agency that helps brands launch, manage, and grow on Amazon and Takealot. We handle everything from account registration to daily operations so that brand owners can focus on making great products while we focus on selling them online.

Pure-play platforms are complex, fast-moving, and demanding. Whether a brand operates as a vendor or a seller, the level of hands-on support available from the platforms varies. Vendor account managers do valuable work, but they typically oversee tens of thousands of SKUs across hundreds of brands, while sellers often receive more limited, low-touch assistance.

Ecommerce Counsel provides the dedicated, brand-level focus that neither model fully offers — from strategy through to daily execution — working closely alongside platform teams to drive results for the brands we represent.

As an Amazon-approved service provider, we work with large multi-brand companies to launch and manage their presence on pure-play ecommerce platforms. Our clients include household names like Jungle, All Gold, Koo, Black Cat, Jameson, Absolut, Chivas Regal, and Olmeca — spanning thousands of SKUs across multiple categories.

We also partner with local single-brand businesses looking to establish and grow their presence in the pure-play space.

We operate as an extension of our clients’ teams. That means we don’t just advise — we execute. From inventory management and logistics coordination to data reporting and strategic planning, we’re embedded in the day-to-day so our clients always know where they stand and what’s coming next.

Our service model covers four areas:

Launch and setup — Account registration, brand registry, storefront creation, compliant product listings, and a clear go-to-market plan to ensure brands are positioned for success from day one.

Catalogue and content — Creating and optimising product listings for discovery, visibility, and conversion. This includes compelling copywriting, image optimisation, and front-end and back-end keyword strategy designed to deliver an exceptional customer experience.

Paid advertising — As an Amazon Ads verified partner, we run full-funnel campaigns both on and off platform, focused on maximising return on ad spend.

Ongoing management — The continuous work that pure-play platforms demand: inventory health monitoring, buy box performance, competitor analysis, listing optimisation, keyword updates, and regular reporting tied to commercial outcomes. We study what’s working for category leaders and adapt accordingly.

Our track record speaks through our clients. Products we manage regularly rank at the top of their categories, and our organised, transparent approach gives brand owners confidence that their ecommerce investment is delivering results.

Whether a company is entering the pure-play channel for the first time or looking to scale an existing presence, Ecommerce Counsel provides the specialist knowledge and operational rigour needed to win