Rainmaker Media is Africa’s leading precision retail media network. It is powered by the Shoprite Group, the continent’s largest retailer.

By leveraging first-party data from over one billion annual transactions, together with advanced ShopriteX analytics, Rainmaker connects brands to over 80% of the South African consumer market. This enables accurate end-to-end measurement of campaign performance, from initial engagement through to verified sales.

With a comprehensive ecosystem of in-store and digital media channels, Rainmaker Media delivers highly targeted, insight-led campaigns that reach shoppers at critical moments along the path to purchase.

Operating at unmatched scale, Rainmaker help brands better understand customer behaviour, drive stronger engagement, and achieve measurable business outcomes.