The Fintech Association of South Africa (FINASA) is a non-profit organization dedicated to promoting and supporting the growth and development of the fintech industry in South Africa.

FINASA was founded in 2022 by a group of fintech industry leaders who saw the need for a platform where fintech companies, entrepreneurs, investors, and other stakeholders could connect, share ideas, and collaborate on projects. Today, FINASA is a thriving community of fintech professionals from a wide range of backgrounds, all united by a common goal: to drive innovation and growth in the fintech sector. FINASA has key pillars of focus. A few examples of these are: financial literacy and inclusion, township economics, women empowerment in fintech and payments and many more