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Converge Africa, 6-8 May 2025, CTICC, Cape Town, South AfricaDigital Marketing Track

Digital Marketing: Driving Engagement and Conversion

The Digital Marketing track is where creativity meets technology to fuel business growth. Explore the latest trends and tools that are redefining how brands connect with their audiences in the digital space. From targeted advertising and social media campaigns to content marketing and SEO, this track delves into the strategies that drive traffic, engagement, and conversion.

Learn how to leverage data-driven insights, personalise customer interactions, and optimise your marketing efforts across multiple channels to ensure your brand stands out in a crowded marketplace.

ECOM

Solution focused, practical contentTopics / Key Learnings on the Digital Marketing Track

  • Personalisation Through AI: Tailoring Customer Experiences
    AI-driven personalisation is transforming customer journeys by creating tailored and localised experiences. This session will explore the technologies and strategies that enable businesses to deliver highly relevant interactions, fostering deeper customer engagement and loyalty.
  • The Future of Influencer Marketing: Authentic Voices and the Rise of Nano-Influencers
    Explore the shifting landscape of influencer marketing, where authenticity reigns supreme and nano-influencers gain prominence. This session will delve into the growing impact of smaller, highly engaged influencers and strategies to leverage their authentic voices to connect with niche audiences effectively.
  • Implementing Customer Experience Strategies: Enhancing Satisfaction Across the Customer Journey
    Practical actions and insights on crafting effective customer experience strategies that resonate and foster loyalty throughout the entire journey.
  • Dynamic Pricing with AI: Optimising for Real-Time Market Demand
    I-powered dynamic pricing strategies can transform revenue management by leveraging realtime data. This session will showcase practical approaches to adjusting prices based on market demand, customer behaviour, and competitive insights to maximise profitability and customer satisfaction.
  • Exploring the Potential of Services eCommerce
    eCommerce is often viewed through the lens of retail, particularly focusing on tangible products and last-mile delivery. While this perspective has driven significant innovation and growth in the retail sector, it has inadvertently overshadowed the potential of Services eCommerce, an area ripe with opportunity but underrepresented in research, policy, and practice.
  • Consumer Response to Opt-In Requirements Under POPI: Building Trust and Driving Engagement
    Understand how opt-in mandates under POPI impact consumer trust and marketing e=ectiveness. This session will draw lessons from GDPR implementations to explore strategies for enhancing transparency, fostering trust, and improving engagement through compliant and consumer-focused marketing practices.
  • Crafting Impactful Campaigns
    Explore proven strategies and techniques for creating e=ective marketing campaigns. This session will cover key best practices, from personalisation and segmentation to optimising design and content, ensuring your emails resonate with audiences and drive meaningful engagement.
  • Program Overview

Driving Engagement and Conversion

Keynote

Personalisation Through AI: Tailoring Customer Experiences

Panel Discussion

The Future of Influencer Marketing: Authentic Voices & the Rise of Nano Influencers

Panel Discussion

Dynamic Pricing with AI: Optimising for Real-Time Market Demand

Fireside Chat

Exploring the Potential of Services eCommerce

Keynote

Beyond Borders: How Strategic Partnerships Are Redefining Digital Banking and Financial Inclusion in Africa

Keynote

The Power Personalisation: Using AI to Connect with Customers on a Deeper Level

Keynote

Consumer Response to Opt-In Requirements Under POPI: Building Trust and Driving Engagement

Panel / Keynote

Crafting Impactful Campaigns

Keynote

Implementing Customer Experience Strategies: Enhancing Satisfaction Across the Customer Journey

Who Attends Converge Africa & What Solutions Are On Offer in 2025?

Attendees by Job Title

Chief Marketing Officer
Digital Marketing Managers  
Content Marketing Managers
Social Media Managers  
SEO/SEM Specialists
Email Marketing Manager
Marketing Automation Specialists
Customer Experience Managers
Data Analysts/Marketing Analysts
E-commerce Marketing Managers
Chief Executive Officer
Chief Information Officer
Marketing Director
Head of Marketing  
Marketing Manager   
Digital Transformation Lead   
Group E-commerce Manager

Solutions

Digital Marketing Platforms  
Marketing Automation Providers  
SEO and SEM Companies  
Content Management Systems   
Email Marketing Solutions
Social Media Management Tools
Influencer Marketing Platforms  
Analytics and Data Insights Providers  
Customer Experience (CX) Platforms
Personalisation and A/B Testing Tools
Companies who have attended Converge Africa
Ackermans
Adidas
Bash
Cow Hills
FreddyHirsch
HirschsLogo
H&M
homechoice
Woolworths
FNB
Standard bank
Old Mutual
Absa
Sablam
Engen
saf
LOreal
LOreal
JUmia
Carol Boyes
Carrol
konga
LeroyMerlin
logobabylonstoren
loot
LOreal
LOreal
Massmart
OneDayOnlylogo
loot
picknpaylogo
Premier
SportdmansWarehouse
Takealotlogo
TFG
Under_Armour

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