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Converge Africa, May 2027, CTICC, Cape Town, South AfricaDigital Marketing Track

Digital Marketing: Driving Engagement and Conversion

The Digital Marketing track is where creativity meets technology to fuel business growth. Explore the latest trends and tools that are redefining how brands connect with their audiences in the digital space. From targeted advertising and social media campaigns to content marketing and SEO, this track delves into the strategies that drive traffic, engagement, and conversion.

Learn how to leverage data-driven insights, personalise customer interactions, and optimise your marketing efforts across multiple channels to ensure your brand stands out in a crowded marketplace.

ECOM

Solution focused, practical contentTopics / Key Learnings on the Digital Marketing Track

  • Data-Driven Digital Marketing: Personalisation at Scale
    Effective personalisation relies on leveraging customer data to deliver targeted, relevant experiences. This session will provide strategies for using AI, analytics, and customer insights to run marketing campaigns that increase engagement, loyalty, and conversions.
  • Digital Marketing in the Age of AI: Smarter, Faster, More Human
    This session explores how AI is reshaping marketing, from predictive analytics to creative automation. Delegates will learn how to keep marketing personal, ethical, and effective in an era of rapid digital change.
  • Influencer & Retail Media Partnerships That Actually Deliver
    Retail media and influencer collaborations are booming, but ROI often falls short. This session will highlight case studies of successful partnerships that drive measurable conversion, brand visibility, and customer acquisition.
  • The Return of Brand, Retail Media Rising, Funnel Optimisation, Ethical AI & Consumer Trust
    This integrated session explores four critical themes shaping modern digital commerce:

    • The Return of Brand: How strong brand identity drives loyalty and reduces acquisition costs.
    • Retail Media Rising: Strategies for leveraging first-party data and in-store platforms for profitable media opportunities.
    • Funnel Optimisation: Improving conversion rates through analytics, UX design, and AI-driven personalization.
    • Ethical AI & Consumer Trust: Ensuring AI-driven personalization respects privacy, fairness, and transparency.

Who Attends Converge Africa & What Solutions Are Offered in 2025?

Attendees by Job Title

Chief Marketing Officer
Digital Marketing Managers  
Content Marketing Managers
Social Media Managers  
SEO/SEM Specialists
Email Marketing Manager
Marketing Automation Specialists
Customer Experience Managers
Data Analysts/Marketing Analysts
E-commerce Marketing Managers
Chief Executive Officer
Chief Information Officer
Marketing Director
Head of Marketing  
Marketing Manager   
Digital Transformation Lead   
Group E-commerce Manager

Solutions

Digital Marketing Platforms  
Marketing Automation Providers  
SEO and SEM Companies  
Content Management Systems   
Email Marketing Solutions
Social Media Management Tools
Influencer Marketing Platforms  
Analytics and Data Insights Providers  
Customer Experience (CX) Platforms
Personalisation and A/B Testing Tools
Companies who have attended Converge Africa
Ackermans
Adidas
Bash
Cow Hills
FreddyHirsch
HirschsLogo
H&M
homechoice
Woolworths
JUmia
Cape Union
Carrol
konga
LeroyMerlin
logobabylonstoren
loot
LOreal
LOreal
Massmart
OneDayOnlylogo
loot
picknpaylogo
Premier
SportdmansWarehouse
Takealotlogo
TFG
Under_Armour
Under_Armour

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