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Converge Africa, 6-8 May 2025, CTICC, Cape Town, South AfricaDigital Marketing Track

Digital Marketing: Driving Engagement and Conversion

The Digital Marketing track is where creativity meets technology to fuel business growth. Explore the latest trends and tools that are redefining how brands connect with their audiences in the digital space. From targeted advertising and social media campaigns to content marketing and SEO, this track delves into the strategies that drive traffic, engagement, and conversion.

Learn how to leverage data-driven insights, personalise customer interactions, and optimise your marketing efforts across multiple channels to ensure your brand stands out in a crowded marketplace.

ECOM

Solution focused, practical contentTopics / Key Learnings on the Digital Marketing Track

  • Adapting to Mobile-First Audiences
  • Email Marketing Best Practices
  • AR/VR in Entertainment
  • Future of Media - Emerging Technologies and Trends
  • Data Privacy and Compliance
  • Content Localisation
  • Measuring ROI in Digital Marketing
  • SEO in Emerging Markets
  • Marketing Automation Integration
  • Customer Experience (CX) Optimisation
  • Personalisation and Data Analytics

Who Attends Converge Africa & What Solutions Are On Offer in 2025?

Attendees by Job Title

Chief Marketing Officer
Digital Marketing Managers  
Content Marketing Managers
Social Media Managers  
SEO/SEM Specialists
Email Marketing Manager
Marketing Automation Specialists
Customer Experience Managers
Data Analysts/Marketing Analysts
E-commerce Marketing Managers
Chief Executive Officer
Chief Information Officer
Marketing Director
Head of Marketing  
Marketing Manager   
Digital Transformation Lead   
Group E-commerce Manager

Solutions

Digital Marketing Platforms  
Marketing Automation Providers  
SEO and SEM Companies  
Content Management Systems   
Email Marketing Solutions
Social Media Management Tools
Influencer Marketing Platforms  
Analytics and Data Insights Providers  
Customer Experience (CX) Platforms
Personalisation and A/B Testing Tools
Companies who have attended Converge Africa
Ackermans
Adidas
Bash
Cow Hills
FreddyHirsch
HirschsLogo
H&M
homechoice
Woolworths
FNB
Standard bank
Old Mutual
Absa
Sablam
Engen
saf
LOreal
LOreal
JUmia
Carol Boyes
Carrol
konga
LeroyMerlin
logobabylonstoren
loot
LOreal
LOreal
Massmart
OneDayOnlylogo
loot
picknpaylogo
Premier
SportdmansWarehouse
Takealotlogo
TFG
Under_Armour

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