
Colin White brings a pragmatic, enterprise-level perspective on how AI, data, and marketing innovation can be turned into sustainable commercial advantage. He works with senior leaders to cut through hype, align technology with real business priorities, and design go-to-market strategies that scale.
Drawing on over 20 years’ experience across global technology and telecommunications organisations, including enterprise environments with complex buying cycles and complex data challenges, Colin understands how large organisations evaluate, adopt, and operationalise innovation. In his current work at Intent HQ, he applies this perspective to AI-driven marketing, predictive analytics, and modern MarTech ecosystems.
A returning Converge Africa participant, Colin brings informed insight into both the regional market and its enterprise realities. Through his writing and commentary on AI in marketing, he helps leaders move from experimentation to measurable impact.