< Go Back

Intent HQ

Prathna Singh is a Client Success Executive at Intent HQ, partnering with brands to unlock the power of customer intent through advanced AI and opportunity intelligence, activating hyper-relevant and personalised experiences that drive measurable growth.

With over 20 years of global experience at the intersection of strategy, customer insight, AI, analytics and digital technology, she has partnered with executives and cross-functional teams across Consumer industries including Retail, Telco, Financial Services and the Public Sector,

working across Africa, Asia, Europe and North America.

Prathna holds an Honours degree in Information Systems and Technology from the University of Natal, South Africa, along with Disruptive Strategy certifications from Harvard and Stanford. Her global perspective, combined with deep regional experience, enables her to translate leading-edge thinking into solutions that are locally relevant to Africa’s unique challenges and Opportunities.

Known for navigating complexity and change, Prathna champions Customer-First transformation that bridges strategy and execution. She works with leadership teams to drive customer value connecting strategic customer insights, marketing, commerce and product innovation, all whilst fostering the cultural leadership shifts necessary to achieve this.

A strong advocate for women in technology, Prathna is part of the founding group that launched the Women in Tech Africa Chapter. She actively mentors and supports digital and technology coaching initiatives and small-business labs, helping to shape a more inclusive and inspiringfuture for women in STEM. She also curates and facilitates nature-inspired coaching journeys with leaders, activating them to lead from a place of presence.