Adu Rando is a Global Director of BEES, focused on the expansion of the platform in Africa. He is passionate about driving commercial results with the use of technology and digital ecosystems.
A native of Brazil, with over two decades of commercial experience in the world’s largest brewing group, AB-InBev, having worked in 4 countries across 3 different continents, Adu is seasoned executive with a proven record of delivering strong results.
His vast experience with digital sales, where he led the commercial B2B initiatives in China for 5 years and another 2 years as Head of Digital Transformation for greater Africa, combined with operational and leadership roles in the business, has made BEES appoint him to lead the next cycle of global expansion of the platform.
In his last role before joining BEES, as Managing Director of Nile Breweries Ltd in Uganda, Adu helped successfully implement the full BEES digital ecosystem, driving over 98% of the company’s sales via the platform, while also ranking #1 in digital sales execution globally for AB-InBev in 2025. Consequently, the business delivered a solid teen double-digit EBITDA growth in the 3 years he served as the Managing Director.
Outside of work, Adu is strong football fan, and is passionate about barbecue, good beers, and recently has been competing in Pickleball.
Converge Africa is a part of a series of retail events unlike any other. It's the new unifying brand for the digital commerce value chain. Formerly ECOM Africa.
Converge Africa Conference & Expo
For enquiries contact:
T: +27 21 700 3500
T: +27 21 700 3579
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