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Azure Strategies

Agnes Skatulla is a strategic marketing leader dedicated to empowering businesses to move beyond vanity metrics and achieve rigorous ROI. Having driven growth for iconic brands like HomeChoice and Carrol Boyes in senior leadership roles, she brings a wealth of practical experience in scaling retail brands across diverse markets. Agnes excels at linking data-driven decisions directly to the bottom line, ensuring that broader marketing efforts are viewed as a commercial engine rather than a cost center.

Her expertise lies at the intersection of brand-led growth, customer retention, and omnichannel strategy. By leveraging AI and smart marketing tools to drive operational efficiency, she ensures that every touchpoint across the customer journey contributes to the financial health of the business. Known for her focus on upskilling, Agnes provides leaders with the framework to navigate complex environments, translate data into actionable insights, and drive sustainable customer growth.