Neel Hariram is the Director of Strategic Planning, Government Relations, and Product at Chery International – Southern Africa, overseeing the strategic direction for the Chery, OMODA, and Jaecoo brands in the region. With over 17 years of experience in the automotive sector, Neel has held senior roles at leading global manufacturers, including Stellantis (Jeep, Ram, Dodge), Honda R&D Africa, and John Deere. His expertise spans product development, market strategy, and regulatory affairs, with a focus on aligning global automotive innovations with regional market needs. Neel has been instrumental in launching new vehicle models and expanding brand presence across Southern Africa. Passionate about customer experience and sustainable mobility, Neel actively engages in industry discussions on right-hand drive market strategies and the future of automotive technology.
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