“Today’s webinar was fantastic! The presentations, the polls, the Q&A. Loved it. Claire, you were a great moderator who really kept it connected and engaging. Hugh, Sylvain, Fred, amazing job! Thank you all!”
Lori Smithey
Events Marketing Manager
Company: General Electric
Objective:
Siemens South Africa were looking to increase brand awareness and strengthen themselves as thought leaders in Africa’s energy transition.
Solution:
Through ESI Africa a media package including webinar presented by key representatives from GE was proposed, the package included a social media campaign through Linkedin focusing on relevant attendees and stakeholders who would benefit from the gas-to-power and provide GE with marketing qualified leads.
Results:
The media campaign generated:
- 329,631 brand impressions
- 7,242 page views
- 31,285 targeted email opens
- 6,466 social media engagements
- 1,969 link clicks
- Total of 660 marketing qualified leads