The VUKA Group empowers African and global businesses by co-creating integrated marketing campaigns that seamlessly blend digital strategies with live events and exhibitions, providing tailored news, insights, and media to drive success across diverse industry sectors.
When we build trust with the long-term in mind, we develop a secure foundation for success to follow. It’s that simple, and it’s a philosophy we take seriously.
We’ve learned that real, credible influence in any market can only be earned through trust.
Our proprietary trust-based influence model is designed to build lasting awareness and impact amongst key stakeholders.
These include:
Success lies in keeping your brand consistently visible, fostering trust, and building confidence. This ongoing presence opens doors and secures a seat at the table with industry leaders.
Traditional networking and advertising might offer short-term results, but real, sustainable influence takes time. This is because influence cycles always follow business decision cycles, which typically unfold over 6-18 months.
VUKA's Trust-based Influence model ensures that you obtain the right balance of brand visibility, awareness and credibility within your particular market over a sustained 365-day period, across various routes to market.
With VUKA, your investment with us goes further, creating lasting impressions and meaningful relationships over time with the people that matter.
Sabine Dall’ Omo
CEO Siemens Sub Sahara Africa
By positioning your brand in trusted media channels, we ensure targeted, relevant exposure to your buyers, which helps to build real, measurable familiarity, well before face-to-face interactions at events or dialogues.
For you we leverage strategic, year-round engagement to foster meaningful relationships with key audiences, clients and partners.
We also know that the shotgun-approach never works: it’s about being intentional and coordinated, right from the start.
This is why VUKA's Trust-based Influence model is so powerful. Your marketing efforts are vastly amplified, which makes ongoing communication far more effective.
The result is what you’d expect: familiarity in your sector, better introductions, deeper connections.
Visibility begins with making your brand and mission known in the right channels, at the right time, to the right people.
Across our strategic partnerships and worldwide ecosystem, we help you achieve consistent, relevant brand visibility. This ensures that your target buyer audience frequently encounters your business in the media channels they trust and the key industry events they attend.
With this in place, you create the perfect conditions for curiosity to evolve in your favour.
Awareness always follows curiosity. Without curiosity, there’s no interest or spark.
We’ve learned that true visibility is about participating in ongoing conversations that matter. Communities matter because they are based on dialogues and mutual accountability. When we learn from each other, we invest in each other’s progress. It is the tide that rises all.
By helping you to make meaningful contributions to topics and issues that resonate with your audiences, we unlock new collaborative opportunities with clients and partners.
Not only does this provide top-of-mind visibility and a chance to foster trust in between exhibitions & events, but it develops the bonds of community-building with your industry peers.
Thanks to continued, targeted visibility and awareness, we create the ideal environment for action and like-minded collaboration.
This is where influence and trust come together to create new opportunities for impact.
We’ll help you plan your key appearances across our calendar of impressive exhibitions and events in the African continent, and develop your brand’s participation, whether it’s exhibiting, sponsoring or speaking.
Your expertise will help to set the tone for bespoke introductions to decision makers and new partners, eager to unpack your ideas for collaboration.
Enlit Africa, connects energy industry professionals and organisations to information and each other in a carefully curated live and online environment. Its purpose, to help shape Africa's Just Energy Transition and recognised as the continental Africa edition of the global Enlit series. www.enlitworld.com
Exhibit at Enlit Africa
Pre-register for 2025
For other enquiries contact:
+27 21 700 3500
+27 21 700 3512
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