Smoke Customer Intelligence
At Smoke CI, we believe that better customer experiences start with better understanding. For over a decade, we’ve been helping organisations across industries connect the dots between what their customers say and what their businesses do.

We combine proven methodologies with modern, flexible tools to deliver customer intelligence that’s actually usable, whether you’re collecting feedback online, face-to-face, or somewhere in between. Our strength lies in meeting businesses where they are and building CX solutions that feel like a natural extension of how they already work.

Founded in South Africa and proudly independent, we’re relationship-driven, insight-obsessed, and serious about making CX uncomplicated. From setup to support, our team partners closely with yours to ensure you get real value, not just data.