SmartenUp: Transform Today. Triumph Tomorrow.

SmartenUp helps organisations transform customer and employee experiences through smart, scalable technology. An award-winning Salesforce consulting partner based in South Africa, we combine global expertise with a practical understanding of African business to turn ambitious customer experience strategies into solutions that work in the real world.

Our philosophy is simple: Start Small. Think Big. Transformation does not need to be slow, disruptive or intimidating. We meet organizations where they are, identify the opportunities that will create the greatest value and build a clear path from today’s challenges to tomorrow’s connected experiences. Whether the goal is to modernize service, create a digital self-service portal, automate manual work or unify fragmented customer data, we focus on outcomes that matter: stronger engagement, better service, more productive teams and measurable returns on technology investment.

As Salesforce specialists, we design and implement customer-focused solutions across Experience Cloud, Service Cloud, Sales Cloud and other Salesforce technologies. Our capabilities span digital strategy, solution architecture, implementation, system integration, custom front-end development, UI and UX design, analytics, reporting and ongoing advisory.

We complement our Salesforce expertise with powerful integration and productivity platforms. Through MuleSoft and as a Flowgear Approved Advisor, we help organisations connect CRM, ERP, e-commerce and other business systems, enabling trusted data to move seamlessly across the customer journey. As a registered ClickUp partner, we also help growing teams streamline workflows, improve collaboration and automate repetitive work- strengthening the employee experience behind every great customer experience.

At a time when AI is reshaping customer engagement, the quality of the underlying experience still matters. Intelligent technology delivers value when it is connected to trusted data, embedded in well-designed processes and adopted by the people who use it. SmartenUp helps businesses establish those foundations and create experiences that are personal, efficient and ready to scale. Our approach balances innovation with usability, speed with sound architecture, and immediate wins with long-term value.

SmartenUp has worked with more than 30 local and international industry leaders, with particular experience across banking, insurance and fintech. Clients include Standard Bank, Liberty, Absa, Stitch, Merchant Capital, VAT IT, Smollan, OneDayOnly and ING. Our work has earned recognition at home and abroad: SmartenUp was named Salesforce Implementation Partner of the Year in 2024, while the Standard Bank Group API Marketplace – built using Salesforce Experience Cloud and MuleSoft – received the Outstanding API Initiative for Customer Experience award at The Digital Banker CX Awards 2024 in Singapore.

What makes us different is the way we bring strategy, design and engineering together. We do not simply configure technology; we seek to understand the customer, the business and the operating reality behind every brief. Through agile delivery and close collaboration, we create solutions that are intuitive, integrated and built for meaningful adoption.

At CEM Africa, SmartenUp looks forward to connecting with customer experience leaders who are ready to move from ideas to impact. Visit our stand to explore how Salesforce, integration, automation and human-centred design can help your organisation create intelligent, connected and trusted experiences at scale.

Transform Today. Triumph Tomorrow.