< Go Back

Lesaka Technologies

Wongama Millie is a digital, eCommerce and commercial growth leader with experience spanning financial services, retail, agency and luxury consumer brands. Over the course of his career, Wongama has worked across both agency and client-side environments, developing digital strategies and growth programmes for organisations including Publicis Machine, Dentsu, Edcon and Prestige Cosmetics Group, with experience spanning financial services, retail, eCommerce, luxury beauty and consumer marketing. He has led the development of digital and eCommerce capabilities, performance marketing strategies, digital transformation initiatives and omnichannel customer experiences, working across technology, data, media, commerce and brand to connect customer engagement with measurable business outcomes. At Prestige Cosmetics Group, where he served as Group Lead: eCommerce & Digital Marketing, Wongama led digital growth across a portfolio of international luxury brands, working with major retail and eCommerce partners and building capabilities across performance marketing, eCommerce, digital media, MarTech and customer acquisition. He has recently moved into fintech as Head of Digital & Performance Marketing at Lesaka Technologies, where he leads the digital growth agenda within the Merchant Division, focused on connecting demand creation, performance marketing, customer acquisition, data and technology to measurable commercial outcomes. Wongama is particularly passionate about the evolution of digital from a communications channel into a commercial growth engine and the role that first-party data, AI, customer experience, eCommerce, performance marketing and emerging technology will play in shaping the next generation of African businesses. He has previously spoken at Digital Retail Africa and brings a cross-industry perspective on how organisations can move from fragmented digital activity towards connected, measurable customer and growth ecosystems.