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Mr Price Group

Tsheko Mabuela is Head of Operations at Mr Price Money, the fintech division of the Mr Price Group. A seasoned growth strategist and customer experience advocate, he drives innovation where retail, payments, telecoms and financial services meet. He champions loyalty-driven growth and omnichannel excellence, expanding national retail footprints, optimising multi-channel journeys, and embedding financial solutions that empower consumers and deepen engagement. His leadership consistently delivers stronger performance through the seamless integration of in-store, digital, and contact centre operations. Tsheko translates board-level strategy into customer-first execution across payments, embedded finance, e-commerce, logistics, digital marketing, and trust and security, with practical playbooks for conversion-friendly payments, data-led loyalty, and connected experience architectures that scale across markets and channels.