< Go Back

inQuba

Trent Rossini is the CEO and co-founder of inQuba, the leading customer journey management and orchestration platform in EMEA, used by major banks, insurers and telcos to analyse, optimise and act on the end-to-end journeys of their customers. inQuba has been recognised by both Gartner and Forrester as one of the leading global journey analytics and orchestration platforms, and is doing pioneering work integrating real-time context into AI-driven customer engagement. Under Trent’s leadership the company has serviced clients across the globe including Africa, Australia, the UK and North America, with engagements including American Modern, Suncorp, Discovery, Sanlam and Safaricom. Before founding inQuba, Trent spent a decade in the Discovery group, where he launched its award-winning digital platform and went on to serve as COO of PruHealth (now Vitality Health), Discovery’s UK healthcare joint venture, growing it from zero to over 220,000 members and more than £100m in annual billings in five years. Trent co-authored Customer Journey Management and Orchestration, is an Endeavor Entrepreneur (selected 2018), a founding member of the Institute for Journey Management (I4JM), and a non-executive director of Goldrush, a JSE-listed gaming company. He holds a BSc (Mechanical) Engineering and a Graduate Diploma in Industrial Engineering from the University of the Witwatersrand.