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Payflex

I am a passionate marketing professional with over 18 years’ international experience. I have had the responsibility of developing and executing the integrated marketing communications strategy for global and local businesses – from retail and FMCG to Fintech and specialised investment. I focus on using growth and efficiency levers to maximise performance and ROI for omnichannel campaigns and optimising tactical consumer communications along the customer experience journey. I am experienced in strategic brand building, structuring mutually beneficial business partnerships as well as the operational and commercial functions of brand activations and events. I have seen success in the B2B, B2C and B2G space, including receiving formal endorsements from the offices of several Prime Ministers globally.