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    WICX Speaker

    Payflex

    Tracey-Lee Zürcher-Campbell

    Head of Marketing

    Academic History: 

    BA: English Literature, Media & Writing, Drama (University of Cape Town); Psychology (UNISA)

    BA Hons English Literature (University of Cape Town)

    PGDip Marketing Management (UNISA)

    Certificate in Digital Marketing (Red & Yellow)

    MBA (University of Stellenbosch Business School)

    I am a passionate marketing professional with over 15 years’ international experience. I have had the responsibility of developing and executing the integrated marketing communications strategy for global and local businesses – from retail and FMCG to Fintech and specialised investment. I focus on using growth and efficiency levers to maximise performance and ROI for omnichannel campaigns and optimising tactical consumer communications along the customer experience journey. I am experienced in strategic brand building, structuring mutually beneficial business partnerships as well as the operational and commercial functions of brand activations and events. I have seen success in the B2B, B2C and B2G space, including receiving formal endorsements from the offices of several Prime Ministers globally.

    Aug 14, 2024

    Omnichannel Customer Experience – Going to the Customer

    Read Full Article

    Aug 14, 2024

    Embracing Conscious Consumers: Enhancing Customer Experience through Sustainability

    Read Full Article