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Kantar

Tanja Van Staden is a Business Development Director at Kantar South Africa with close to two decades of experience helping leading brands unlock growth through customer, brand and commercial insight. She specialises in customer experience, brand strategy, segmentation and growth consulting, working with organisations across financial services, retail, automotive, telecommunications and FMCG sectors. Tanja is passionate about helping businesses move beyond simply measuring customer satisfaction to understanding how customer experiences shape brand perceptions, loyalty and long-term commercial growth. Drawing on Kantar’s global evidence base and proprietary Meaningfully Different Experience framework, she works with organisations to identify the experiences that truly influence choice, advocacy and value creation.