
Samantha Leontsinis is the Managing Director of Missing Link and Co-Founder and Managing Director of Too Many Robots, where she helps organisations navigate the integration of AI while building stronger, more capable and more connected teams. With more than 20 years of leadership experience, Samantha’s career has always centred on people, from leading organisations through significant growth and change to helping enterprise teams adopt Microsoft Copilot. She consistently believes that technology should elevate human potential, not replace it, working with leaders to create clarity, build trust and develop cultures where people are empowered to think critically, communicate effectively and adapt confidently as AI reshapes the workplace. Known for her people-first leadership style, Samantha has built a reputation for recognising potential in others before they recognise it themselves, creating environments of high trust, strong credibility and deep respect. As a guest panellist at CEM Africa 2026, she brings a practical, on-the-ground perspective to one of the defining leadership challenges of our time: ensuring that as organisations become more intelligent, they also become more human.