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Smoke CI

Rob Shelton is Head of Consulting at Smoke CI. Across 15 years working in every aspect of data and advising at C-suite level, he has learned what separates insight that changes a decision from insight that fills a dashboard. He brings that lens to customer experience, an area where organisations often mistake measurement for progress. He helps leaders connect customer and employee experience into one commercial system, and translate it into the language a board acts on: behaviour, risk, and returns, rather than scores that quietly get cut.