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Nando's South Africa

Ricky Hendricks is the GM of Digital CX at Nando’s, specializing in the intersection of consumer psychology, retail strategy, and modern technology. Guided by the conviction that the customer must sit at the center of every business decision, Ricky has led high-impact growth, digital marketing, and customer experience initiatives across Africa and globally. His career spans leadership roles at Google, driving Retail, FMCG, and YouTube creator partnerships, as well as Tencent, 2U, and founding the lifestyle platform MyCityByNight. Today, he leverages data-driven growth marketing and innovative tech to solve real-world problems and build frictionless, human-first customer journeys.