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Equity Group Holdings

Richie Sobayeni is a Customer Experience and Digital Transformation executive with more than 17 years of experience leading customer experience strategy, service design, customer and employee journey transformation, business process re-engineering, and cross-functional change in financial services.

He currently serves as Group Head of Customer Experience Design at Equity Group Holdings, where he drives customer-centric transformation across a multi-country banking environment. Richie also serves on the Board of Directors of ICX Kenya, bringing an important industry-governance lens to his work and public engagements.

He is widely recognized for translating customer insight into practical business value through design thinking, journey mapping, CX operating models, and digital transformation. His speaking style combines strategic depth with real-world execution, making him highly relevant for executive audiences looking to move beyond theory into measurable transformation.

In 2025, Richie was named Customer Experience Expert of the Year at the Africa Fintech Forum as well as the Customer Experience Leader of the Year at the Top 100 Executives Kenya Awards. He was also nominated for the Audience Choice Award at the Exotel Executive Awards in 2024. These recognitions reinforce his growing standing as a leading African voice in customer experience, innovation, and human-centered transformation.