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Human2outcome

Qaalfa Dibeehi is the Managing Partner of Human2outcome, a Dubai-based consultancy specialising in business transformation through customer and employee experience, with a strong focus on servant leadership. He is also a board member of the Customer Institute and a recognised thought leader in customer experience, having authored two books and spoken widely at global conferences, with media appearances including the BBC and Sky.

Previously, Qaalfa led the Leadership Institute at Majid Al Futtaim, driving large-scale cultural transformation across a 46,000-person organisation. He has held senior leadership roles at Forrester, Beyond Philosophy, and other firms, advising global brands such as American Express, Pfizer, and IKEA. With an extensive international career spanning multiple industries, Qaalfa combines academic depth—holding several advanced degrees—with practical expertise in delivering measurable transformation outcomes.