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University Of Johannesburg

Nicole Cunningham is an Associate Professor of Marketing Management at the University of Johannesburg, where she researches how digital technology is changing consumer behaviour. Her recent work looks at how human-like qualities in technology shape the way people respond to it, and uses sentiment analysis of consumer-generated text to understand how customers experience the brands and services they deal with. She holds a PhD from GIBS, is an author and editor of several marketing textbooks.