
I have been in the User experience (UX) design, User interface (UI) and Service design industry for over 18 years (of which 12 years has been leading people). Having started my first job as a User Experience designer (which allowed me to create actual high fidelity designs, research with users, test with customers, review competitors locally and globally), I feel lucky to have done UX at an execution level and at a senior leadership level.
I align , lead and grow world class user experience design teams:
– I am interested in nurturing and growing team members
– I speak tech and design
– I put the customer at the center of all I do
– The buck always stops with me
I have a proven track record of :
– Building user experience design teams from scratch in a large organisation
– Deliver end to end digital user journeys (from discovery, define, design, deploy and disrupt)
– Building user experience frameworks (such as the digital UX playbook, maintain design systems , job architecture, designers’ learning pathways, UX measurement frameworks)
– Run user experience and user interface innovation challenges
– Run UX operations
– Creating a UX capability matrix
– Running Communities of practice
– Designing a UX operating model,
– Embedding design thinking practice into different teams, across different countries
– Creating UX engagement modelsI