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Zoom

Michele Booth is an AI Value Strategist Lead at Zoom, specialising in customer experience, business transformation and the strategic application of artificial intelligence across EMEA. With a career spanning business strategy, customer engagement and emerging technologies, Michele works with organisations to rethink how AI can create meaningful value for customers, employees and businesses. Her approach goes beyond technology adoption and operational efficiency, focusing on how AI can transform experiences, unlock growth and enable people to do more of what makes them uniquely human. A passionate advocate for human-centred transformation, Michele challenges conventional thinking around AI success, encouraging leaders to look beyond containment towards effectiveness, customer outcomes and long-term business impact.