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Cars.co.za

Melissa Mahdeb is Executive Head of Strategy and Technology Implementation at Cars.co.za, working at the intersection of strategy, technology, product, customer experience and people. With a background in strategy, transformation, UX and product development, Melissa specialises in turning complex customer and business challenges into clear strategies and tangible execution. She is passionate about understanding changing consumer behaviour and using technology, data and innovation to build experiences that earn trust, create loyalty and drive sustainable growth. Melissa brings a practical perspective on how businesses can turn customer experience into a genuine competitive advantage.