
Mark Baldwin is a Customer Experience specialist at NiCE, with over 20 years of experience helping organisations transform customer service through AI, workforce engagement, contact centre operations, and digital innovation. Having held leadership and advisory roles across both technology vendors and end-user organisations, Mark brings a practical perspective on delivering exceptional customer experiences while driving operational excellence. He is passionate about helping businesses harness AI and automation to create more personalised, efficient, and impactful customer journeys.