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    NiCE

    Luke Duffell

    Director of Customer Service Automation, Solution Engineering

    Luke Duffell is the Director of Customer Service Automation, Solution Engineering at NiCE. With over 20 years of experience in the contact centre and CX space, he specialises in AI-driven automation, workforce management, and strategic solution design, helping global organisations optimise service delivery and customer engagement. Luke is known for aligning technology with business goals to drive efficiency, consistency, and innovation.

    Oct 9, 2026

    TRAINED TO CARE. NOT ALLOWED TO HELP.

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    Sep 7, 2026

    CEM Africa 2026 closes on a high with a strong community response

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