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TikTok

Lindiwe Mlalazi is a Client Partner at TikTok Global Business Solutions, working with leading consumer brands across Sub-Saharan Africa. Based in Johannesburg, she helps brands connect with audiences through strategies that bring together culture, creativity, media and measurement. Her portfolio spans beauty, personal care, food and beverages, with a focus on turning business priorities into meaningful marketing opportunities. Lindiwe brings a practical perspective on how brands can build relevance, strengthen their digital marketing strategies and translate audience engagement into business impact.