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Kantar

Justine Bell has always been driven by a natural curiosity to understand human behavior, which led her to a career in research after studying a Business Science Degree in Marketing. With nearly 15 years of experience at Kantar (her first and only employer), this remains the most fulfilling aspect of her role. Her time at Kantar has given her rich experience across all methodologies, many client categories and various research topics (brand tracking, shopper, innovation testing and customer experience). Justine currently leads a team of talented researchers who possess strong enthusiasm for Customer Experience. Together, they provide insights to Kantar clients, integrating brand and customer experience in a distinctive approach. Their goal is to guide brands in optimising their delivery to end customers, closing expectation gaps, and ultimately promoting loyalty, retention, and brand growth.