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    AWA Digital

    Johann Van Tonder

    CEO

    After 15 years as a CRO (Conversion Rate Optimisation) specialist, Johann now runs the CRO agency AWA digital. Local clients include Woolworths, PnP, TFG and smaller ecommerce brands that everyone will talk about in 2 years. He is co-author of Ecommerce Website Optimization (Kogan Page, London) + AI Playbook for Research, CRO and Experimentation (Convert, London).

    Sep 7, 2026

    CEM Africa 2026 closes on a high with a strong community response

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    Aug 31, 2026

    From CX Ideas to Action: Three No-Code Principles for Building Better Customer Experiences Faster

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