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Smoke CI

Grant Ansell is the CEO of Smoke CI, a technology company helping brands across Africa turn customer and employee feedback into business action. As an entrepreneurial chartered accountant who has held various finance leadership positions, Grant has often sat on the other side of the table where programmes such as customer experience have had to earn their budget. He knows what it takes to make a business case land, and what gets it rejected. At CEM Africa 2026, he will show CX leaders how to close the gap between insight and impact, in language key decision makers will actually approve.