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Suitable Focus

Dylan Cairns is the Founder & CEO of Suitable Focus, a multidisciplinary marketing and impact consultancy empowering South African entrepreneurs, SMEs, and personal brands through strategy, digital execution, and business development. He brings global experience from the SaaS, data protection, and cybersecurity sectors, having previously served as Marketing Manager for Partner Acquisition (UK & EMEA) and Channel Marketing Manager (MEA) at Redstor, leading international ABM programmes, multi-region campaigns, and partner growth initiatives across MEA, the UK, Europe, and the US. Through Suitable Focus, Dylan has worked with leading organisations including FNB, SARS, the Western Cape Government, Eduvos, Zoho, and Workshop17. He also leads Suitable Focus IMPACT, a growing division focused on youth empowerment, student development, and entrepreneurship support, including the FNB x Cape Town City FC Business & Life Skills Programme, equipping athletes with the skills and confidence to pursue opportunities beyond sport. Dylan has reached more than 10,000 people through workshops, keynote presentations, and community initiatives.