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Mediaweb Group

Dean McCoubrey is a technology strategist, entrepreneur and thought leader working at the intersection of artificial intelligence, human behaviour and the rapidly changing relationship between people and technology. He is the founder of MediaWeb Group, co-founder of human-centred AI consultancy, Humaine, and founder of digital life skills company MySociaLife. His work examines how emerging technologies reshape attention, trust, decision-making, customer behaviour and the way organisations communicate with increasingly technology-mediated audiences. Dean is a speaker at World Summit AI in Amsterdam and a columnist on AI, technology and society for Daily Maverick. His work in education and digital life skills has received 16 global award nominations and recognitions. Drawing on more than two decades in marketing, media and digital transformation, and a decade focused on the behavioural impact of social media and emerging technology, Dean brings a pragmatic perspective to thought leadership in a world of AI noise: and how businesses can embrace extraordinary new capabilities while remaining alert to their impact on the humans using them. For retail, commerce and customer experience leaders, his focus is increasingly on a critical question: as AI changes how people discover, decide, buy and interact with brands, how do organisations stand out with a memorable point of view while also ensuring that technology continues to serve human needs, trust and agency? A complex puzzle.