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Vodacom

Anna Adams is a digital commerce and marketing leader with deep expertise in building and scaling eCommerce and digital shelf capabilities across emerging and developed markets. With an MBA in Leadership and International Marketing from Edinburgh Business School, she has led transformative digital initiatives that drive measurable growth, strengthen retail partnerships, and build high-performing cross-functional teams. Anna is passionate about optimising customer journeys, improving customer experience, and turning strategy into execution, unlocking value through retail media, customer collaboration, and locally relevant digital impact.