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Ovatoyou

Amanda Reekie is a seasoned marketing strategist and researcher with over 35 years of experience across FMCG, retail, e-commerce, financial services, B2B, and the development/NGO sectors. She is the founding director of imagineNATION Alliance, a consultancy specialising in insights-led communication and strategy, and ovatoyou, a proprietary mobile and online research platform with over 40,000 South African panellists. Amanda’s expertise spans both qualitative and quantitative research, customer experience design, value proposition development, and integrated marketing. She has led major brand campaigns, built digital communities, and developed strategic communication plans across a wide range of industries. She is also the co-author of the annual South African Customer Experience Report and has been recognised with accolades such as a nomination for the Shoprite/Checkers Woman of the Year Award.