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Truth Loyalty

Amanda Cromhout is one of the world’s leading loyalty strategists, an internationally recognised keynote speaker, author, and thought leader with more than 30 years of experience helping organisations build stronger, more profitable customer relationships. As the founder and CEO of Truth Loyalty, an International Loyalty Consultancy, Amanda is recognised globally as one of the top 50 customer experience influencers and as an International Loyalty Personality. Amanda is the author of the acclaimed book Blind Loyalty, host of the Blind Loyalty Challenge podcast, and a regular contributor to global publications and conferences on customer loyalty and consumer behaviour. She is also the founder of the Blind Loyalty Trust, a charitable initiative dedicated to restoring sight through life-changing cataract surgeries. A passionate advocate for elevating the loyalty profession, Amanda is the driving force behind the South African Loyalty Awards, the African Loyalty Awards, the International Leaders in Loyalty Summit, and the Truth Customer Academy.